Infiniti of Scottsdale, a Phoenix Infiniti dealer, is proud to be a part of Infiniti’s recent
push to reemphasize its stance as an automaker that is the exact opposite of
the status quo. Infiniti’s singular designs, powerful performance engines and
industry-leading technologies separate this brand of luxury vehicles from the
rest.
“When it comes to automotive luxury, there’s lots of vanilla
out there, cars that can literally lull a buyer into boredom,” said Infiniti
Americas Vice President Ben Poore. “Infiniti’s definition of luxury is
different. We believe cars should have daring designs, be filled with
innovation, and most importantly connect you to the road, not insulate you from
it. Our new brand spots demonstrate Infiniti doesn’t take a conventional
approach, we never have and never will.”
It is that unconventional approach to automotive design that
has led Infiniti to be one of the premier luxury automobile brands in the
world. To celebrate the brand’s distinctiveness, Infiniti launched a series of
new television and social media spots that will reinforce the brand’s identity
and its commitment to providing luxury automobiles that don’t fit the status
quo.
Along with spots that aired during the recent MLB All-Star
game, Infiniti also released Facebook spots and videos on YouTube. Right now,
fans can visit Infiniti’s YouTube and Facebook pages to vote for their favorite
spot.
“We believe in telling compelling stories with an attitude
that feels more energetic and optimistic than traditional luxury brands,” said
Infiniti Americas Vice President Ben Poore. “Our commercials are bold, and
serve as our proclamation of confidence in our ability to move our customers
emotionally as well as physically.”
As an Infiniti dealer in Phoenix, AZ, Infiniti of Scottsdale encourages you to vote for your
favorite spot and share the videos with your friends!
